About Us

Founded in 2001, today we are a leader in the retail sale of underwear, corsetry, lingerie, swimwear, clothing and accessories.

Our name is inspired by the finest Japanese silkworm, Bombix Yamamay, evoking the preciousness of the time it spends transforming potential into value, in a close relationship with the environment.

What drives us: our purpose



We take care of the well-being of our customers through the creation of durable and quality products. We want our clothes to make those who wear them happy.
We are committed to making this possible and measurable by respecting people and objectives. We believe that the responsibility we put into every action and every innovation is decisive for sustainable growth in the medium term, today and always.

Where we are

Yamamay presence abroad as of 31/12/2023




Stores in Italy


Stores abroad


Online shops


Market Places

Classification of stores

Classification of stores