Development and innovation
Sustainability is the absolute value shared by ACBC and YAMAMAY, who combined their knowledge and experience in research and development to create a product which, first of all, demonstrated credibility of concept, then of processes and finally of communication.
Today, we hear a great deal about brands that boast “sustainability”, but few really know how to actually integrate the key values that make it possible to define a product as “sustainable” into their collections. In YAMAMAY, ACBC has found a brand that is genuinely committed in this regard, with actual knowledge of the facts and above all with a long-term vision on this issue.
For ACBC, it was an honour to collaborate with a giant like YAMAMAY and we really have to thank all the staff, first of all Ms. Cimmino who followed the entire project development process, up to the product development team and Marketing, which played a key role in the success of the project during the launch and “post-launch” phases.
Product
COMMITMENTS | INITIATIVES | SDGs |
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Product safety and respect for the environment Ensure the reduction of environmental impacts, use of renewable energy, energy efficiency, reduction of GHG emissions, responsible waste management, use of resources (e.g. paper, plastic) and ensure the safety of products throughout the entire value chain. |
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Product quality Guarantee quality throughout the value chain, from the design phase and the purchase of raw materials, to the use of the product by the customer. |
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Responsible Products Support the integration of innovative and sustainable solutions and materials in the development of new products (e.g. recycled yarns). |
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